Aroha in Action Family Violence Campaign

Aroha in Action Family Violence Campaign is a television, radio and print campaign which is part of "E Tu Whanau Ora Programme of Action".Amokura, It’s not OK Campaign, and SKIP have already produced a booklet called "Aroha in Action: A Resource for Whanau". The Campaign addresses what whanau can do to protect and nurture their mokopuna. It can be ordered for free from skipinfo@msd.govt.nz. There are six core themes for the campaign that have been developed:Aroha - expression of love/feeling lovedWhanaungatanga - it's about whanau, being together, doing things togetherKorero, awhi - open communication, being supportiveMana, manaakitanga - uphold people's dignity/giving of yourself to othersWhakapapa - knowing who we areTikanga - doing things the right way according to our valuesThe Aroha in Action campaign will consist of:A resource book written especially for whanauAdvertisements on Health TVAdvertisements on iwi radioAdvertisements in Mana Magazine.